Twitch and Warner Music Group announce new association
Days after Twitch will sign an agreement with the National Association of Music Editors (NMPA ), the Streaming platform has now announced a new partnership with Warner Music Group (WMG). As a result of all this, Twitch will add several channels of some specific artists to the platform, as well as a wmg channel focused on music programming. Oana Ruxandra, Executive Vice President for WMG , said the following regarding this agreement and the impact it will have from now on. It is clear that Twitch is an indispensable space so that all kinds of creator can connect with their communities. Our association allows some artists to reach the service with strong Twitch support, opening a new source of international income. Among the channels of artists and the premium shows we have planned to launch, music lovers will receive a new perspective of this world and the lives of their favorite artists. Initially, they will be Bella Poarch, Saweetie, and Swedish who receive channels within the pl...