Twitch and Warner Music Group announce new association

Days after Twitch will sign an agreement with the National Association of Music Editors (NMPA ), the Streaming platform has now announced a new partnership with Warner Music Group (WMG). As a result of all this, Twitch will add several channels of some specific artists to the platform, as well as a wmg channel focused on music programming.

Oana Ruxandra, Executive Vice President for WMG , said the following regarding this agreement and the impact it will have from now on.

It is clear that Twitch is an indispensable space so that all kinds of creator can connect with their communities. Our association allows some artists to reach the service with strong Twitch support, opening a new source of international income. Among the channels of artists and the premium shows we have planned to launch, music lovers will receive a new perspective of this world and the lives of their favorite artists.

Initially, they will be Bella Poarch, Saweetie, and Swedish who receive channels within the platform, where fans can find exclusive content. On the other hand, the channel of WMG will offer music news, as well as an original programming with shows such as The Drop, Freestyle Throwdown, and The One .

Tracy Chan, Vice President of Twitch , was pronounced with the following statements:

Twitch has always been - and will remain - a platform focused on content creators. For fans, for artists and for all creators, this is a big step in the right direction. Twitch will continue to increase the chances that fans and artists can develop direct and valuable day connections to day. Working together, we can create new paradigms and opportunities for artists and Twitch communities.

For the moment, no specific details were given about when we can anticipate the debut of these shows and exclusive content, but it seems to indicate that Twitch will also become a very fruitful platform for musical artists.

Via: Comicbook

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