Twitch and Warner Music Group announce a new partnership

This checklist has the leading 50 networks with one of the most followers on the real-time streaming social platform Twitch. Since September 2021, the most-followed channel comes from Ninja with over 16.9 million fans. The brand name with one of the most followers on the system is Riot Games with over 5.1 million fans. The women banner with the most followers on her channel is Pokimane with over 8.2 million fans.

Only a few days after the Twitch Agreement with the National Association of Music Editors, the transmission platform has announced an agreement with Warner Music Group. As a result of the Association, Twitch will see specific channels of artists added to your platform, as well as a WMG channel focused on music-related programming. Like the agreement with the NMPA, the WMG agreement also provides license holders an easier method to inform when the creators have used music without consent involuntarily. In a press release, the digital director and executive vice president of WMG, Business Development Oana Ruxandra, spoke positively about the potential impact of the agreement.

It is clear that Twitch is an indispensable space for all kinds of creators to connect with their fan communities. Our association creates a path for artists to enter the service with strong Twitch support, which opens a completely new source of incremental income. Among the specific channels for artists and the premium programs we plan to launch, music lovers will get a new and refreshing vision of the world of music and the lives of their favorite artists , said Ruxandra.

The specific channels of WMG artists will be launched with Bella Poarch, Saweetie and Swedish. The channels will provide exclusive material spectators. Meanwhile, the WMG channel will have more diverse musical news, as well as original programming. Viewers can expect to see music centered programs. The gout , Throwdown freestyle , and unique . The Vice President of Music of Twitch, Tracy Chan, spoke very well about WMG s plans.

Twitch has always been, and will remain, the creator first. For fans, artists and all the creators, this is a great step forward. The innumerable opportunities for fans and artists forge significant, direct and valuable relationships on Twitch continue to expand every day. Working together, we can create new paradigms and opportunities for artists and the Twitch community, all based on the passion of fans. We appreciate the progressive approach of our Warner Music colleagues and we expect a productive association, said Chan. .

The association between Twitch and WMG could be fruitful! These channels could help fill the musical vacuum left by MTV and VH1, and Twitch could be the perfect way for musicians to reach new audiences. At this time, it has not been announced when these plans will begin, but we hope that viewers learn more in the near future!

What do you think of this agreement between Twitch and WMG? Are you excited to see how Twitch grows as a platform? Let us know in the comments or share your thoughts directly on Twitter in @marcdachamp to talk about everything related to games!

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