Twitch agrees with music
On the streaming platform Twitch, Streamer lived in a permanent fear of a sudden account lock because of the use of copyrighted music. This danger seems already banned. Twitch has closed a new deal with the music industry (National Music Publishers Association). It changes little, but the spell danger drops.
This is the problem with copyrighted music on Twitch:
For years, Twitch was a kind of wild west , which was copyright. Streamer run copyrighted music in the background or she duded as soundtrack when playing simply. Although that was actually against the rules, but did not care much. During the Corona pandemic, however, the music industry began to send massive copyright complaints (DMCA strikes) to Twitch. Because revenue by concerts, you had to open up new sources of revenue to ensure the existence of the artists, it said. Twitch was therefore forced to delete old videos of the streamer in which music was heard. Twitch also had to threaten the streamers with banns and the deletion of their channel - that wrote the legal situation. The warnings and threats caused a lot of excitement. Streamer as the German Montanablack deleted her huge libraries to videos and clips. Now Twitch has agreed with the music industry on a deal: everything remains as it is, but the spell danger drops.
Twitch says, you are now flexible and gracious to the streamers
W AS says Deal? According to US sources, Twitch Streamer have experienced the new rules in an e-mail on September 21st. Twitch proclaims proudly, they would have agreed on a deal with the National Music Publishers Association . The organization represents the music publishers in the USA.
By and large, nothing changes for the streamer. It remains prohibited to play music at which the streamer does not license.
But: When streamers violate these rules, they do not get a DMCA strike more, but before a warning.
Twitch says the new process is flexible and gracious to Creators who are unintentionally used copyrighted music in their streams.
Now users first get a warning, instead of a strike:
After the warning, the videos would be deleted. If significantly violated copyright in a live stream, warnings and penalties could be pronounced. If someone is known to use copyrighted music, Twitch reserves the right to continue to give penalty.
But it is clear:
The new process does not change how music can be used on Twitch. It s never okay to use music in your channel if you do not secure the rights to it.
This is how this is discussed: The new rule is regarded in a discussion on reddit as reasonable, but half-hearted (via reddit).
Ideally, Twitch users would have liked that Twitch like Facebook concludes a License Deal , through the streamer in general, more copyrighted music can stream. Because in the logic of the Twitch Streamer playing music is more of a advertising effect: spectators would recognize and buy so new music.
For the music industry, however, it is important to be involved in the growing revenue of Twitch.
The new deal is now a compromise, which reduces at least the constant spell danger, but not really what changes in the situation.
There are new games already in Streamer Mode : It then switches to copyrighted music that is heard in the soundtrack, just off.
In the past, the conflict cooked again and again:
Twitch deletes thousands of clips, warned hundreds of streamer - they are angry and attractive
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